HM's DIGITAL DOWNLOAD
BITE-SIZED INSIGHTS ON THE LATEST MARKETING TRENDS

Google’s new AI Mode is here, and it's shaking things up in a major way. Instead of getting a list of links after searching, users are now seeing conversational AI answers powered by Gemini, but with a twist that's impacting paid ads.

After seeing positive responses from users following the use of AI Overviews in search results, Google is rolling out a new AI Mode search option over the next few weeks. The new search functionality promises to provide fast answers to complex queries.

In April 2025, Meta officially opened up advertising access to Threads, originally launched as a rival to X (formerly Twitter). However, not all is smooth sailing. Meta’s new AI model, code-named "Behemoth," was expected to debut this spring but is now postponed.

Google is now weaving ads directly into its AI-generated search experiences, such as AI Overviews and a new feature called AI Mode on desktop. These updates, rolled out in May 2025, represent a major evolution in how Google monetizes search.

In mid-April 2025, many websites noticed sudden shifts in their rankings—an indication of another significant (yet unconfirmed) update to Google’s core search algorithm. SEO tracking tools detected unusual volatility, sparking discussion across the industry.